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An Ode& The battle & A Reprimand and Way Forward

                               An ode to leadership.

Let me extend my heartfelt congratulations to Dr.Ketan Desai ji &  DR RV Asokan ji  for their  exceptional leadership efforts in the case against Patanjali Ayurved Limited .

The  dedication, vision, and tireless commitment  of past national presidents&HSGs, especially  Dr J JAYLAL ji, Dr Sahajanand ji, Dr sharad ji ,Dr.Jayesh Lele ji & Dr. Anilkumar J. Nayak ji  have been instrumental in driving this petition and it is truly commendable.

The ability to inspire and empower those around you is a testament to your exemplary leadership qualities.

Special appreciations to DR.BABU for his liaison with  the advocate of IMA  HQ ,from  6th October 2023 on wards 


                                                            The Battle

what is the request of IMA?

IMA sought to direct the Centre, Advertising Standards Council of India (ASCI), and the CCPA (Central Consumer Protection Authority of India) to take action against such advertisements and campaigns to promote the Ayush system by disparaging the Allopathic system.

Allegations or Claims by IMA:

what are the allegations on the Union of India and Patanjali Ayurved Limited by IMA?

Allegations related to public health, consumer protection, regulatory compliance & professional ethics.

1.       Despite the Ministry of AYUSH signing a Memorandum of Understanding (MoU) with the ASCI for monitoring misleading advertisements of AYUSH drugs, Patanjali has continued its alleged disregard for the law, violating the mandate with impunity.

2.       spreading false rumors about COVID-19 vaccines and contributing to vaccine hesitancy. Swami Ramdev's alleged mockery and derision of citizens searching for oxygen cylinders during the second wave are also cited in the petition.

3.       unverified claims made by Patanjali are in direct violation of laws such as the Drugs & Other Magic Remedies Act, 1954, and the Consumer Protection Act, 2019. Additionally, the petition highlighted previous instances where Swami Ramdev, associated with Patanjali, made controversial statements, including calling allopathy a "stupid and bankrupt science" and making unfounded claims about the deaths of people due to allopathic medicines during the second wave of the COVID-19 pandemic.

4.       The plea referred to a half-page advertisement published on July 10, 2022, titled "MISCONCEPTIONS SPREAD BY ALLOPATHY: SAVE YOURSELF AND THE COUNTRY FROM THE MISCONCEPTIONS SPREAD BY PHARMA AND MEDICAL INDUSTRY."

5.       a "continuous, systematic, and unabated spread of misinformation" regarding allopathy and the modern system of medicine. The petition has also asserted that Patanjali's misleading advertisements disparage allopathy and make false claims about curing certain diseases.


Legal Arguments: on 27-02-2024

·         Senior Advocate PS Patwalia, appearing for the Indian Medical Association, stated that the very next day after the Supreme Court passed the order on November 21, 2023, Baba Ramdev and Acharya Balakrishna of Patanjali called for a press conference and made misleading claims again. He added that advertisements were published claiming that Patanjali Ayurved has permanent cures for diabetes, blood pressure, asthma, arthritis, glaucoma etc.

·         References were made to an advertisement carried by 'The Hindu' daily on December 4, 2023 and the YouTube links of the press conference.

·         Patwalia mentioned that many of these ailments are specifically listed in the Schedule to the Drugs and Magic Remedies (Objectionable Advertisements) Act.

A                                            A Reprimand

Apex bench comments: on 27-2-2024

·         How can you claim permanent relief?",

·         The bench also questioned the counsel regarding the statements EVEN after the court order on nov-2023.

·         there was a prima facie flouting of the Supreme Court's order and notices should be issued to Baba Ramdev and Acharya Balakrishna whose pictures were shown in the advertisements.

·         We are not bothered by who he is...there is a prima facie flouting," Justice Amanullah said. Patwalia described Sanghi's statement as "outrageous".

·          "They were aware of the order and prima facie they are flouting it,

·         the Court specified that the advertisement ban would apply to products related to diseases specified under the Act.

·         The Court also asked the Union Government what action has been taken from its end under the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 in respect of the advertisements of Patanjali. "The entire country is taken for a ride! You wait for two years when the Acts says this(misleading advertisements) is prohibited," Justice Ahsanuddin Amanullah told Additional Solicitor General KM Nataraj.

Role of Government:

·         The Union's law officer, while agreeing that misleading advertisements cannot be accepted stated that it is for the concerned States(Uttarakhand state) to take action under the Act. The Union has been asked to file an affidavit explaining the steps it has taken.

Outline the previous expressions of bench  in chronological order.

·         in August 2022, the Supreme Court's Bench led by CJI Ramana issued notice to the above authorities, including Patanjali Ayurved Ltd (the company co-founded by Baba Ramdev.).

·         on November 21, 2023, the Court reprimanded Patanjali Ayurved for continuing to publish misleading claims and advertisements against modern systems of medicine. Justice Amanullah went on to issue a stern warning of imposing a cost of Rs 1 Crore in case such advertisements are continued.

·         During the earlier proceedings, the Court clarified that it did not wish to make the issue an "Allopathy v. Ayurveda" debate but wanted to find a real solution to the problem of misleading medical advertisements.

                                                         The way forward..

 what and how the counsel of IMA should proceed further ?  The way forward..

Do exercise on the following issues that have been badly affected by the illegal and unethical practices of Patanjali Ayurved Limited.

Involvement of Patanjali Ayurved Limited:

its business practices, marketing claims, product quality, regulatory compliance, or any specific actions or statements that are subject to legal scrutiny.

Impact on Healthcare Sector:

Consider the potential implications of the case on the healthcare sector in India, including its impact on medical professionals, patients, consumers, regulatory frameworks, and industry practices.

Public Interest and Consumer Welfare:

Evaluate the broader public interest and consumer welfare considerations underlying the dispute. This may involve concerns related to public health, access to safe and effective healthcare products, transparency in marketing and labeling, and the role of traditional medicine in healthcare.

Legal Precedents and Judicial Interpretation:

Review relevant legal precedents, judgments, and judicial interpretations that may influence the outcome of the case. This includes case law related to healthcare regulation, consumer protection, corporate liability, and public interest litigation.

Resolution or Remedies:

Consider potential outcomes or resolutions sought by the Indian Medical Association, the Union of India, and Patanjali Ayurved Limited. This may include legal remedies, regulatory actions, compliance measures, or policy changes aimed at addressing the underlying issues raised in the dispute.

Public Perception and  other Stakeholder Views:

Assess the public perception and stakeholder views on the case, including opinions from healthcare professionals, consumer advocates, industry stakeholders, and the general public.

Potential Implications and Precedents:

Anticipate the potential implications and precedents set by the outcome of the case. This may include its impact on similar legal disputes, regulatory enforcement, corporate conduct, public health policies, and consumer rights protection in India.

 Long Live IMA 

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